ISSEY MIYAKE
* THE WIND *

The SPRING SUMMER 2008 Collection of ELTTOB TEP will be unveiled on Thursday, January 10, 2008.

The theme of the SPRING SUMMER 2008 ISSEY MIYAKE Collection is “The Wind.” This collection aims to express various aspects of the wind, determined by way of observing the wind and then examining the surrounding flow of air and the natural setting. This collection offers an ever more sophisticated lineup of denim apparel through the “A-POC GALAXY” series.

* The collection offers a wide array of items inspired by the wind as well as a clothing line featuring weather pattern symbols indicating a variety of manifestations of wind, including cyclones and anticyclones.

matohu
* SHINO *

The theme of the SPRING SUMMER 2008 matohu Collection is “Shino.”
“Shino” is a style of pottery produced with the unique Japanese sense of beauty. “Shino” potteries began production in the Momoyama Period in the late 16th century, with the use of colors and shapes that exist in the natural surroundings. This SPRING SUMMER collection is characterized by an accidental beauty wherein the combination of nature and artifice has allowed for the creation and presentation of clothes that embody the abundant beauty of the “Shino” style depicted on pottery.

The new lineup of the SPRING SUMMER 2008 matohu Collection will appear at the ELTTOB TEP store on Thursday, January 24, 2008.

HaaT
* Blue Harmony *

The theme of HaaT’s SPRING SUMMER 2008 Collection is “Blue Harmony.” In particular, the brand is focusing on colors and patterns produced with Calico fabric.

“Calico” is the name generally used for “cotton fabric that has dyed patterns on it.” This type of fabric originated in India and has since achieved widespread worldwide appeal, and today we can find calico products in a variety of patterns and material. HaaT is focusing on the “Toile de Jouy” made at a factory in Jouy, France, between 1760 and 1843. The brand has arranged the fabric in a variety of contexts and launched this colorful collection with a sense of seasonal attunement.